Niladri Datta joins IFB Appliances as its Chief of Marketing and Strategy

Datta was the Marketing Head at LG Electronics India, and was associated with the company for 14 years

e4m by exchange4media Staff
Updated: Dec 14, 2018 11:02 AM
IFB Niladri Datta

According to media reports, Niladri Datta, LG Electronics India’s ex-Marketing Head has joined IFB Appliances as its Chief of Marketing and Strategy.

Datta has over 24 years of experience in the industry. He worked with LG electronics for about 14 years from 2004 to 2018 in various capacities including head of washing machine business, modern trade head, head of managing director’s task team and the Chief Marketing Officer for two years. He is credited to make LG’s washing machine business a market leader. 

An MBA graduate from the Symbiosis Institute of Management Studies, Datta, in the past, had worked with IFB Industries Ltd as Marketing Head for eight years. IFB Appliances is known for its washing machines, microwave ovens and dish washers. They have now ventured into air-conditioner and built-in kitchen. 

Few months ago, Sanjeev Agarwal, the ex-Sales Head of LG India joined Johnson Controls-Hitachi Air Conditioning India as the Sales Director handling Hitachi’s air-conditioner and refrigerator businesses in the country. The ex-Director Marketing for Consumer Electronics and Home Appliances, Sandeep Tewari, joined Usha International as President of Marketing.

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