Nicki Sheard joins BBC as Chief Commercial Officer
In her new role, Sheard will be responsible for the commercialisation of brands such as Top Gear, Doctor Who and BBC Earth
BBC Studios has appointed Nicki Sheard as its Chief Commercial Officer to helm global marketing strategies for the company, according to media reports.
Sheard is an industry veteran who has previously served as Marketing Head for BBC News and Vice President at King. She has also held a top marketing role at luxury beauty brand Charlotte Tilbury.
In her new role with BBC, Sheard will be responsible for the commercialisation brands such as Top Gear, Doctor Who and BBC Earth.
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