Meltwater promotes Nitin Bhatia as Sales Director, Social & New Markets

Bhatia previously served as Managing Director from the company’s Bangalore office

e4m by exchange4media Staff
Updated: Oct 12, 2018 3:06 PM

Meltwater, a leading media intelligence and social monitoring agency, has elevated Nitin Bhatia as Sales Director, Social & New Markets.

Bhatia was previously serving as Managing Director from the company’s Bangalore office. He will be moving from leading the New Business division for India and will be focusing on driving business of Social Analytics products and expanding Meltwater's footprints into new territories across IME.

Fondly known as "Mr. Bean" of Digital Marketing in India, Nitin was involved in setting up the company's Agency Partnership Division and had also taken up a leadership role to launch Meltwater's AI-based Executive Alerts product in India in 2017.

Speaking on his new role, Nitin Bhatia, Director, Social & New Markets, said, “Considering the amount of acquisitions we have done around social, AI and data science, our solutions will see more variety of upgrades around or social media offering, embracing new technologies into the ecosystem and delivering it to clients will need special focus. Hence the role. Meltwater has been strategically investing to enhance our social media offering to our clients. Our recent acquisitions Sysomos and Datasift are a testimony that we want to continue to provide state of the art technology to our customers when it comes to social media insights."

He continued, "The new role will not only allow us to focus on creating new revenue streams, but it will also help us focus on educating our prospects and the industry about new developments taking place around AI in Data science and it’s role in Social Media Analytics. Adding new markets into the mix is an exciting opportunity for us to spread our wings into the unknown or unexplored territories and create revenue growth opportunities for the region. There is no better feeling than unlocking a new country for business. Also after contributing to client acquisition division in India for almost decade, we also want to tap into exploring new markets. As of now, I can’t give out more information on what new markets we will focus on due to business reasons, but it is aimed at creating more revenue opportunities from international geographies and also educating these new countries about Social Analytics.”

Bhatia joined Meltwater in 2010 and has served in different roles within the organisation. He has worked as Sales Consultant, Manager Client Acquisitions - Indian Operations, Director - Agency Partnerships [India], Managing Director - Executive Alerts [India] and Managing Director - India Ranked as the “Best Media Monitoring Software” by G2Crowd recently,

Meltwater helps its clients make better-informed decisions through its tools. More than 26,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition.

With more than 50 offices across six continents. The company of late has heavily invested in acquiring AI-based data science startups such as EncoreAlerts, Algo and Infomart. They also acquired Social Media Analysis companies Sysomos and Datasift this year. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a not for profit organisation devoted to nurturing future generations of entrepreneurs

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