Liqvd Asia ropes in Rajeev Sharma, Sunil Gangras and Bani Kalra

The move will strengthen its core offering across strategy, creative, media and the overall senior leadership

e4m by exchange4media Staff
Published: Jun 26, 2019 7:16 PM  | 2 min read

Liqvd Asia has appointed Rajeev Sharma as Director - Strategy & Business Transformation, Sunil Gangras as Jt. National Creative Director and Bani Kalra as Director - Business & Services to strengthen its core offering across strategy, creative, media and the overall senior leadership of the organization.


“Liqvd Asia is enthusiastic to get industry veterans on board as part of its talent pool. The extensive work at LIQVD ASIA will be taken to newer heights with the addition of the new senior management,” the company said in a statement.


Commenting on the development, Arnab Mitra, Managing Director, Liqvd Asia, said, "We are moving away from being a hot shop of digital & transforming ourselves into an all service agency. With our kind of aspirations & variety of specialized services, it's only imperative that we attract & appoint the best talent from the industry. Rajeev, Sunil & Bani join us at the highest level in walking with Rashmi & myself as we move towards becoming a truly integrated outfit without the barriers of separate P&L. For us brands existent today work in sync with human desires. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients.”

Prior to this, Rajeev was head of Digital Services at JWT & has held senior positions at TribalDDB, O&M, TBWA. Sunil was heading creative clusters at Leo Burnett Orchard, Scarecrow Communications etc & Bani was heading digital media services for various prestigious brands during her time with Cheil India, OMD & Starcom Mediavest before joining LA.


Rashmi Putcha, Co-founder, Liqvd Asia, adds "This is our year of exponential growth & extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency & for some we are a media planning/buying house. But all in all its a vast spectrum of services which were only catered by specialized agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized Generalists. Adding Rajeev, Sunil & Bani only pushes us by 3 steps at least in delivering excellence in everything under one truly integrated outfit. So yes we are excited."

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