Kartik Mahadev joins ZEEL as Marketing Head - English Cluster
His previous stint was with Star Sports where he developed marketing and media strategy
Published - 15-January-2019
Kartik Mahadev has joined ZEE Entertainment Enterprises Ltd (ZEEL) as Marketing Head - English Cluster.
He will report to Prathyusha Agarwal, CMO, ZEEL and Shaurya Mehta, Business Cluster Head – Premium channels, ZEEL.
Mahadev joins ZEEL from Star Sports where he was the VP, Head of Marketing - Star Sports. At Star, he developed marketing and media strategy for brand ‘Star Sports’ and drove business outcomes for the premium sports business. He also launched the premium movies channel Star Gold SELECT.
Mahadev started his career at Cadbury India, now Mondelez India, as an intern. He spent over 12 years there, where as Project Lead and Senior Brand Manager collaborated with AP regional and global category cross-functional experts towards end-to-end product development, design, and launch of a 'new to world' brand - Cadbury Bournvita Biscuits in India.