ITW consolidates Music, Talent & Content arm under ITW Playworx Entertainment
The company has appointed actor Kim Sharma as Vice President of ITW Playworx Entertainment
Published - Jul 24, 2019 12:07 PM Updated: Jul 24, 2019 12:07 PM
ITW Playworx, the Entertainment, Media & Communication arm of ITW Consulting Pvt. Ltd. recently celebrated its third anniversary. On the occasion, ITW Playworx announced that it is consolidating its Music, Talent & Content arm under a new entity ITW Playworx Entertainment. The entity will be chiefly responsible for providing integrated solutions in the Music, Talent Management & Content domain. It further announced the appointment of actor Kim Sharma as Vice President of ITW Playworx Entertainment.
ITW Playworx Entertainment will be constituted as a wholly owned subsidiary of ITW Playworx Media & Entertainment Pvt. Ltd. with Mr. Neeraj (Bunty) Bahl who will lead in the capacity of Chief Executive Officer. Kim Sharma’s strong lineage in the entertainment industry will help create further inroads and establish ITW Playworx Entertainment as a key differentiator in the market.
ITW Playworx started its journey with events and activation and now three years later, has added multiple features to its armoury. The company now offers 360-degree experiential marketing solutions by providing a plethora of services such as Branded Entertainment, Public Relations, Influencer Marketing, Talent Management, MICE and Sports Marketing. Adding to this success story, ITW Playworx expanded its horizons by setting up office in the United Kingdom and is now on the cusp to conquer the global market.
Sidharth Ghosh, CEO, ITW Playworx, says, “Elated to see the disruptive growth of ITW Playworx over the last three years. In a very short span of time, ITW Playworx has managed to make a mark and create huge inroads in the industry. The overarching thought behind consolidating the divisions was to seamlessly offer a bouquet of integrated services of music, talent and content under one entertainment umbrella. These domains naturally complement each other, and we expect it to maximise our play in the entertainment genre as we move forward.”
He further added, “ITW Playworx Entertainment will not only exclusively look to manage talent but also encourage them to be an intrinsic part of the overall plans as we jointly seek to explore avenues to showcase them on the plethora of exciting platforms that we will create going forward.”
Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. says, “Congratulations to ITW Playworx on completing three glorious years. ITW Playworx has embarked on an aggressive growth path for themselves and the consolidation of key services is a step in the right direction. Our aim at ITW is always to maximise opportunities and constantly strive to open new avenues and charter new territories to fuel growth for not only us but for all those associated with us.”
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