IKEA’s Peter Betzel gets additional charge as Chief Sustainability Officer for India

This is part of a wider transformation agenda that Ingka Group has embarked on

e4m by exchange4media Staff
Updated: Jul 3, 2019 6:02 PM

IKEA has announced that Peter Betzel will handle the additional responsibility as Chief Sustainability Officer for India.

This is part of a wider transformation agenda that Ingka Group has embarked on. Ingka Group and IKEA India are taking the next step in transforming the business by integrating sustainability in the core of the IKEA retail business. 

The Country Retail Managers will be overall accountable for implementing the IKEA sustainability strategy. “We want to grow the IKEA business in a sustainable way - we know that our future success lies in our ability to make a positive impact for people and planet. By taking this step to integrate sustainability into every aspect of our retail operations, we can accelerate the transformation of the business to become even more affordable, convenient and sustainable for our customers,” said Tolga Öncü, Retail Operations Manager, Ingka Group. 

Through the integrated role, Country Retail Managers will take greater leadership in moving towards the IKEA ambition to inspire and enable one billion people to live a better life within the limits of the planet by 2030. 

“I am excited and inspired by formally taking on the role of Chief Sustainability Officer. I have a greater responsibility to ensure that sustainability is integrated into everything we do as a business. It’s especially relevant for India and we have many ambitious plans. We have always had an inspiring vision and values, and now we are moving further and faster in demonstrating the connection between business success, long term growth and our commitment to people and planet. This gives me and all our co-workers great energy to create the new IKEA together,” says Betzel, CEO, IKEA India. 

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