Former COO of FCB Ulka Sanjay Tandon joins Thinkstr as CEO

Tandon was last associated with Indian FMCG giant RSPL as the Consumer Marketing Head for one of its verticals.

e4m by Neeta Nair
Updated: Sep 21, 2018 8:59 AM

Gurgaon-based independent agency Thinkstr has brought Sanjay Tandon onboard as CEO. Former COO at FCB Ulka Delhi, Tandon was last associated with Indian FMCG giant RSPL as the Consumer Marketing Head for one of its verticals.

Confirming the appointment, Satbir Singh, Founder of Thinkstr, says, “As we grow and expand, we needed someone who’d bring the much-needed method to the madness. In over two decades, Sanjay has worked across telecom, automotive, e-commerce, FMCG, durables and lifestyle categories. Not only has he run a large agency office, he brings precious experience from the other side, having been a client. That understanding of business dynamics makes Thinkstr’s offering stronger. And to top it all, he’s a friend of nearly two decades."

Sanjay Tandon says, “When I met Satbir, it was like continuing from where we left when we worked together professionally in the past. We share a passion for being very consumer-centric, client-focused and doing work that places our brands ahead of the curve in the market. Marketers are today fragmenting their energy and focussing across multiple agencies, suffering cost inefficiency, lack of agility and inadequate senior-level expertise to navigate their brand’s journey in the consumer’s life. At Thinkstr, we are geared to think ahead and deliver marketing programmes with excellence.”

Thinkstr's clients include NITI Aayog, William Grants’ Glenfiddich, Twinings, Usha International, Soothe Healthcare etc.

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