D2C fashion brand Snitch raises $40 mn in Series B funding round

D2C fashion brand Snitch has announced the successful closure of its Series B funding round, raising  $40 million or up to Rs 341 crore in funding.

The round was led by 360 ONE Asset with participation from IvyCap Ventures, SWC Global, Ravi Modi (Manyavar Group), and other strategic investors.

As per media reports, Snitch said it will use the funds to expand its offline retail presence from over 55 to more than 100 stores by the end of 2025, enter the quick commerce segment, and launch new lifestyle categories. The company also plans to pilot its international foray while strengthening backend capabilities and tech infrastructure.

“Built on belief, speed and an obsession with our customer, Snitch has been a force redefining fashion making in India for the world,” said Siddharth Dungarwal, Founder and CEO, Snitch. “This fundraise is a backing to our belief that Indian fashion can move with speed, scale and confidence, and truly compete at a global stage.”

“Snitch is one of the fastest-growing profitable, scaled D2C brands in India,” said Chetan Naik, Senior Fund Manager and Strategy Head - Technology, 360 One Asset. “It has built a unique playbook combining trend agility, digital-first execution and omnichannel reach, all while staying capital-efficient", he added.

“Our reinvestment in Snitch further confirms our conviction in its strong execution ability, capital-efficient growth, and sharp positioning in the men’s fashion space. With a clear focus on Gen Z and millennial consumers and a scalable omnichannel strategy, the brand is well on its way to becoming a category leader. We are happy to continue supporting the team in their journey", said Vikram Gupta, Founder and Managing Partner, IvyCap Ventures.

“Snitch continues to demonstrate strong supply chain management as well as high focus on customer experience. Over the last 18 months, with the offline expansion, Snitch has established itself into a truly omnichannel brand. We are looking forward to our continued partnership with Siddharth and team to grow Snitch into a leading men’s apparel brand in the country", Tuck Lye Koh, Founding Partner, SWC Global said.