Criteo appoints Kenneth Pao as Executive Managing Director for APAC 

Pao will provide strategic direction and further accelerate the growth of Criteo’s business in the Asia-Pacific region

kenneth pao

Criteo, the advertising platform for the open internet, has announced the appointment of Kenneth Pao, Executive Managing Director, Asia-Pacific, to lead one of the fastest-growing regions for the company. 

Pao will provide strategic direction and further accelerate the growth of Criteo’s business in the Asia-Pacific region, whose current portfolio of customers include Yahoo! JAPAN, Coupang, LFmall, THE ICONIC, The Good Guys, ZALORA, TIKI, Sendo.vn, Tata CLIQ and NYKAA. 

Based in Tokyo, Pao will oversee Criteo’s key operations in Australia, China, Japan, India, Singapore and South Korea. He will work closely with his regional leadership team to drive new business development and strengthen Criteo’s existing advertiser and partner relationships. 
Criteo also has customers in Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam. 

“With his proven track record in the Asia-Pacific region, specifically Japan and Greater China, Kenneth brings more than nine years of leadership experience within the retail and advertising technology industry,” said Gregory Gazagne, Executive Vice President, Global Revenue & Operations, Criteo. 

On his appointment, Pao said: “The artificial intelligence market is set to grow to $136 billion by 2025 in Asia-Pacific1. Omni-channel customers in the region generate 27 per cent of sales despite only representing 7 per cent of all customers. These trends are transforming how digital businesses operate and engage with end-users across AsiaPacific. We continue to see untapped growth potential. Thus, our goal is to provide retailers, brands, and publishers of all sizes with the data and technology they need to best serve their customers. Through its commitment to R&D and laser-focus on developing high-performance solutions, Criteo can spearhead new developments in this space. I look forward to working with some of the best talents in the industry,” said Pao. 

He joins Criteo after almost seven years at Videology Group, a software provider for digital video and TV advertising. He was the APAC Managing Director and then the Chief Revenue and Operations Officer, where he drove business growth by building new revenue streams and value propositions for new and existing clients. 

Prior to Videology, Pao was also a Co-Founder and Board Member at Willem-Aidan and Co-CEO of Retail and Direct Distribution at Esquel Group. 

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