Bira 91 appoints ex-CFO of General Motors India, Vinay Jain, as their new CFO

Sudhir Jain will head the company’s Manufacturing operations, whereas Thomas Hartman joins as Vice President – Innovation Brewing to lead new product development

e4m by exchange4media Staff
Published: Jan 30, 2019 4:00 PM  | 3 min read
Bira 91

Beer brand, Bira 91, has announced three key appointments to its executive leadership team. Vinaya Jain, ex-CFO of General Motors India joins the company as the Chief Financial Officer and Senior Vice President – Finance, and will lead the global finance function of the company. Sudhir Jain, ex-Senior Director, Supply Chain, Molson Coors India will lead the company’s manufacturing operations. Thomas Hartman, an ex- Global Innovation Brewer for Anheuser Busch InBev’s New York based ZX Ventures, will join the company as Vice President – Innovation Brewing. 

Jain has spent over 10 years at General Motors starting out at the company HQ in New York and has been in several roles in the company including capital planning, M&A, global treasury and led multi-billion dollar projects on corporate debt, capital planning and supported in managing the GM IPO process. An MBA from Duke University, for the last four years, he has been part of the leadership team of General Motors India, most recently as the CFO and company director of India operations. At Bira 91, Jain will be responsible for the company’s global finance function. 

Hartman most recently was a global innovation brewer at AB-InBev’s ZX Ventures and was based out of New York City where he was responsible for new product development. At ABI, Hartman also specialised in cross brewing and was responsible for ensuring product consistency and quality across the 27 global craft breweries. At Bira 91, Hartman will be responsible for the company’s product innovation pipeline and will manage the company’s worldwide brewing function. 

Sudhir Jain is an industry veteran and has over 35 years of experience in manufacturing and supply chain across automotive, soft drinks and alcoholic beverages. Most recently he was the Senior Supply Chain Director for Molson Coor’s India business. He also headed the manufacturing operations of Associated Blenders and Distillers (ABD) one of the largest alco-beverage companies in India with over 40 plants. He spent over six years at United Breweries leading the Division Manufacturing for South and West India (over 17 plants) and also spent 10 years at Pepsico. At Bira 91, Sudhir Jain will be responsible for handling the end-to-end manufacturing function and will also be responsible for creating the company’s strategic manufacturing footprint. 

Speaking of appointment, Ankur Jain, Founder & CEO, Bira 91, said, “These three key appointments are a step-change in our company’s ability to innovate and execute at scale. We are positioning ourselves for defendable market leadership over the next decade in India and meaningful execution across international markets. At the same time, we expect to continue to lead the market in product innovation bringing the freshest and tastiest brews to our consumers. These appointments give us the ability to be ahead of our competition, inspire and attract the highest quality global talent to our company and bring the best to our consumers.”

Bira 91 grew five times in the last fiscal year (ending March 31, 2018) and has scaled to be comparable to the top 10 craft breweries in the US in terms of volume in only three years since inception. Besides India, the company has expanded internationally to the United States, Singapore, Hong Kong, UAE and Bahrain, with imminent expansion in the UK and Vietnam. The company expects to expand its production footprint five-fold to 2,000,000 barrels before summer of 2019 from the current capacity of 350,000 barrels.

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