Ashish Tiwari, Head of Digital Marketing & PR at Hero Cycles, steps down

Tiwari was behind the successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Shashi Tharoor and went on to become Twitter moment

by exchange4media Staff
Published - Jan 14, 2019 3:25 PM Updated: Jan 14, 2019 3:25 PM
Ashish Tiwari

The Head of Digital Marketing & PR at Hero Cycles, Ashish Tiwari, has called it quits. 

At Hero Cycles, Tiwari led the digital marketing & PR team for the last two years. Since July 2017, he was headhunted as part of the Executive Office to lead and envision a comprehensive digital transformation strategy for the entire HMC, a Hero Motors Company group, and was involved in planning and executing seamless change management across various global geographies working closely with multiple strategic business heads. It is not known as to where Tiwari is headed. 

During his tenure, Hero Cycles saw the launch of corporate identity - HMC, a new consumer friendly website and apps. He was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Shashi Tharoor and went on becoming Twitter moment.

Prior to this, he was Senior Manager – Digital Marketing and CRM for Jubilant Agri and Consumer Products where he was credited with proactively planning and implementing best-use practices in marketing communications across mediums – trade, digital, mobile, ATL and BTL to deliver 35 per cent augment in sales volume. 

Equipped with a Post Graduate Degree in Business Management combined with a digital and social media specialisation from IIM, Bangalore. He has been associated with Vodafone India and HCL Infosystems managing brand communications and product/consumer marketing, evangelising new media as the key driver of growth.

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