Windchimes bags Yes Bank’s social media biz

Windchimes to set up and sustain Yes Bank’s presence across different social media platforms

e4m by exchange4media Staff
Updated: Jul 5, 2012 8:13 PM
Windchimes bags Yes Bank’s social media biz

Yes Bank has appointed Windchimes Communications to set up and sustain its presence across different social media platforms.

Yes Bank understands the value of keeping up with the times and is conscious of the thrust social media has had in India in the recent times. With this in view, the bank has forayed into social media with a clear agenda of connecting with its audience on all matters financial and to provide any kind of banking assistance for the new age Indian.

Commenting on this development, Anindya Datta, President and CMO, Yes Bank said, “Technology has always been a thrust area for Yes Bank. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand’s media mix. Yes Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment and clear objective of showcasing Yes Bank as thought leader, a consumer-focused institution.”

Nimesh Shah, Head Maven, Windchimes Communications commenting on the association with Yes Bank said, “Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelise communication efforts in the online space for Yes Bank, thereby helping the bank to build its brand through the use of social media.”

With this account, the agency broadens its existing portfolio of some leading Indian brands while lending an edge to its financial brand kitty, said an official release.

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