‘While BTL has gained ground, brands are far from leveraging its true potential’

“While BTL has certainly gained ground, brands are far from leveraging its true potential, especially of being able to use all consumer ‘living points’… The biggest learning is to keep believing in your point of view, your product, your clients and your people, and apply harder,” says Rajesh Ghatge, Executive Director & COO, 141Sercon.

e4m by exchange4media Staff
Updated: Mar 2, 2010 6:16 AM
‘While BTL has gained ground, brands are far from leveraging its true potential’

“While BTL has certainly gained ground, brands are far from leveraging its true potential, especially of being able to use all consumer ‘living points’… The biggest learning is to keep believing in your point of view, your product, your clients and your people, and apply harder,” says Rajesh Ghatge, Executive Director & COO, 141Sercon. More

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