When ‘Dhan’ in Dhanteras becomes elusive

Vishakha Singh, Head-MarCom, Future Media India, finds a new trend consumer behaviour prevailing in the markets of Mumbai: ‘Dhan’ now means Living for Today! It is not about spending on something which has long-term value, it is not only steel utensils or silver or gold or whatever…it is about NOW.

e4m by exchange4media Staff
Published: Nov 23, 2007 6:19 AM  | 1 min read
Google News Icon Follow Us
When ‘Dhan’ in Dhanteras becomes elusive
  • e4m Twitter

Vishakha Singh, Head-MarCom, Future Media India, finds a new trend consumer behaviour prevailing in the markets of Mumbai: ‘Dhan’ now means Living for Today! It is not about spending on something which has long-term value, it is not only steel utensils or silver or gold or whatever…it is about NOW.

Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook YouTube & Google News

Follow our WhatsApp channel
Published On: Nov 23, 2007 6:19 AM 
Tags e4m

Featured

Latest