Wavemaker Kinetic India brings alive Rakhi OOH campaign for Cadbury Celebrations

Kinetic has installed life-size billboards for the campaign across major traffic junctions in 16 cities

by exchange4media Staff
Published - Aug 16, 2019 1:19 PM Updated: Aug 16, 2019 1:19 PM

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Kinetic

Kinetic Worldwide, an Out-Of-Home player in the media industry, has partnered with Cadbury for a topical marketing campaign on the upcoming festivities.

As the season of festivities approaches, consumers actively seek gifting options. At such an opportune moment, it becomes vital for a brand to strengthen its emotional connect. With Cadbury Celebrations, the universally loved taste of Cadbury chocolate complimented by the brand’s trust and goodwill become the prime factors to establish the product as a preferred gift during traditional festivals in India.

Initiating efforts to reiterate the message of this festive occasion ‘Iss Rakhi kuch accha ho jaye, Kuch Meetha Ho Jaaye’, Kinetic has again showcased its OOH expertise by installing life-size billboards across high traffic junctions in 16 cities. Building a high reach amongst consumers, to express their love for their siblings this Rakhi, Kinetic also installed Cadbury Celebrations LED networks and mall facades in addition to OOH marketing, creating an effective recall.

The campaign is targeted at both men and women in the age group of 16 to 35. To bring out the festive feel, huge handmade rakhis with Kundan and Peral work were installed at two prominent locations in Mumbai – on the highway towards the domestic airport (Vile Parle) and at Worli. These rakhis also had a backlit celebrations packet with lighting that gave it a 3D reality effect.

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