Visa Picks Starcom MediaVest as Global Media Partner

"We just concluded our review and have awarded Starcom the position of global media agency of record, supported by Social Code for digital in North America. In addition, we awarded Essence the complementary position to support our programmatic efforts on a project and regional basis," said a Visa spokesperson, confirming the news to exchange4media

by Priyanka Mehra
Published - Aug 26, 2015 11:36 AM Updated: Aug 26, 2015 11:36 AM
Visa Picks Starcom MediaVest as Global Media Partner

On the back of a multi-agency pitch initiated in May this year, Starcom Mediavest (SMG) has been selected as the Global Media Partner for payment giant Visa.

"As part of our regular business practice, Visa consistently evaluates how we do business and, as such, conducted a global media agency review to ensure we have the right mix of support to meet our brand and marketing goals.  We just concluded our review and have awarded Starcom the position of global media agency of record supported by Social Code for digital in North America.  In addition, we awarded Essence the complementary position to support our programmatic efforts on a project and regional basis,” said a Visa spokesperson confirming the news to exchange4media

The Omnicom Media Group was previously handling the media duties for Visa.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.