Unilever stops ad on FB & Twitter for 2020; Coca-Cola pauses social media ad for 30 days

The two brands, who are major forces in the advertising world, have cited hate speech, divisiveness and racist content on these platforms, as the reason behind their decision

e4m by exchange4media Staff
Updated: Jun 27, 2020 10:35 AM

In a major development, Unilever has reportely announced that it will stop advertising on Facebook, Instagram and Twitter in the United States for the rest of the year. Also, another major force in the advertising world Coca-Cola too said it would suspend ads on social media for at least 30 days.
According to media reports, Unilever has cited “divisiveness and hate speech during this polarized election period in the US” for its decision. With the decision, the consumer good comany has joined the growing advertising boycott of Facebook as part of the “Stop Hate for Profit” campaign started by US civil rights groups after the death of George Floyd.
“Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary,” Unilever reporedly said in a statement.
Meanwhile, Coca-Cola too has taken the decision over how the social media platforms deal with racist content.
"There is no place for racism in the world and there is no place for racism on social media," James Quincey, chairman and CEO of The Coca-Cola Company, was quoted as saying in a brief statement.
Quincey reportedly said social media companies need to provide "greater accountability and transparency." he further added that Coca-Cola will use the break to "reassess our advertising policies to determine whether revisions are needed."
The beverge comany, however, made it clear that statying away fom social media plaforms does not mean that it is joining the movement started by civil rights groups.

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