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Typhoo Tea launches new ad campaign- “For the good of me”

The campaign, conceptualized by The Mob, takes the unique strengths and beliefs that the brand has built for itself over the years

e4m by exchange4media Staff
Updated: Oct 16, 2018 3:52 PM
typhoo

Typhoo Tea- the British tea brand recently launched a new ad campaign “For the good of me”. The campaign focuses on knowing the benefits of what we consume and conscious eating. With the usage of scenic beauty, the brand has communicated a clear message of accepting only what’s good for you.

The campaign, conceptualized by The Mob, takes the unique strengths and beliefs that the brand has built for itself over the years and depicts it in snapshots of people reconnecting with nature. Different elements of the campaign highlight the unique variants in the range through images reflecting the usage and mood. The motive behind this campaign is to make the audience aware of the latest range of Typhoo- The Herbal Organic Range, among the other variants that the brand offers.

Speaking about the new campaign, Subrata Mukherji, Business Head, Typhoo India, said, “Typhoo as a brand has a legacy of over 100 years and has always been synonymous to nature’s goodness and healthy living. Organic and sustainable living is the need of the hour and we always strive to be ahead in the business by providing what’s best for our customers. We use 100% natural ingredients in our teas and our motto is to communicate the same through this campaign. We have received a lot of appreciation on this and we look forward to more such communication happening from the brand’s end through the same medium.”

Currently, the ads have started coming in print media. The brand is planning to expand this communication through digital and OOH media along with some innovative displays to bring the product story alive at retail platforms.

 

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