Tupperware comes up with ‘More Time Living’ TV campaign

The campaign has gone live across national general entertainment channels and social media platforms

e4m by exchange4media Staff
Updated: Sep 9, 2019 3:32 PM

Tupperware has launched an evocative brand campaign ‘More Time Living’ in India. The homeware and culinary solutions brand is set to launch over 30 exclusive brand stores across the nation within this year, and recently announced its official entry into e-tail space with partners like Amazon and Flipkart.

The ‘More Time Living’ campaign shows how Tupperware impacts consumers in a positive way, making their life simpler through various routine chores.

“Tupperware has been a part of people’s homes and daily lives for over two decades in India. ‘More Time Living’ is a restatement of this relationship and a trigger towards its future. Right from creating products that delight consumers in unexpected ways, to changing its business model to reflect consumer expectations, Tupperware will continue to evolve along with its consumers and contribute to helping them achieve ‘More Time Living’, the company said in a statement.

Sharing his views on the campaign launch, Deepak Chhabra, Managing Director, Tupperware India, said, “Given the rapidly changing social dynamics around us, it is important to create an honest brand narrative rooted in a believable product philosophy. “More Time Living”, is inspired from the magical nature of our products and how they not only save time, but fill each moment with delight. I believe that the TVC will help us build an even stronger brand connect and resonate well with our target audience.”

Continuing to talk about the campaign roll out, he added, “After increasing our accessibility through exclusive brand outlets and e-tail channel, it is now the right time come back in active consideration set of our audience. “More Time Living” campaign will help us achieve that.”

The campaign has gone live across leading national general entertainment channels, including Star Plus, Colors, Sony; Food and lifestyle channels including TLC, Fox Life, Living Foodz, Discovery, and Animal Planet. It is also live on Tupperware social media handles ie YouTube, Facebook, Instagram etc.

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