Trends campaign asks viewers to celebrate their sibling fights on social media

The Raksha Bandhan campaign by Brave New World has seen the brand’s fanbase commenting with stories and anecdotes

e4m by exchange4media Staff
Updated: Aug 14, 2019 5:59 PM

Every relationship has its ups and downs. But nothing beats the highs and lows of the sibling relationship. A latest campaign for Trends celebrates this aspect of siblinghood.


Taking off from last year’s Raksha Bandhan campaign, the film captures those memorable fights that become the cornerstones of a shared childhood. It seeks to ignite nostalgia in the viewer and urges them to celebrate their favourite fights with their siblings on social media.


Sraman Majumdar, Senior Creative Director of Brave New World said: “Trends is a brand that appeals to a wide swathe of society. Raksha Bandhan, read sibling dynamics, was a great opportunity to connect with everyone on a personal note. The film is a snapshot of an universal emotion that we can all relate to and interpret through our own lives - whether in bratty humour, mischief, rivalry, peacemaking or just fond nostalgia.”


Brave New World, an integrated advertising agency in Bangalore, is the brain behind the campaign.


In just a few hours, the video is already seeing the brand’s fanbase commenting with their stories and anecdotes, with no heed paid to word count. 


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