Tracking birthday boy Saif Ali Khan’s endorsement journey

While ‘Sacred Games’ has made Saif a popular face in the digital world, he has endorsed a host of brands like Asian Paints, Limca, Lays, Royal Stag, Pond's and Santoor

e4m by exchange4media Staff
Updated: Aug 16, 2019 3:46 PM


Said Ali Khan

Saif Ali Khan, the ‘Sacred Games’ actor, turns 49 on Friday. He has enjoyed a long and successful innings not only in Bollywood but also in the endorsement industry. On his special day let’s take a look at his brand value and overall journey.

From Santoor to Carlsberg India, Saif has been a popular face in the endorsement industry and now he is a hit in the digital medium with his popular web series Sacred Games. According to experts, Saif has perfectly grown with time and his mature personality has earned him various brands.

Following the recent trend in the industry, Saif also endorses a host of brands with his wife Kareena Kapoor Khan, leveraging the popularity of team Saifeena. Airbnb has released multiple short videos of Saif and Kareena enjoying a holiday. In 2018, Saif and Kareena were also roped in to advertise Airtel’s services. However, they first advertised together in 2008, long before tying the knot.

In 2010, Amul Macho signed the actor as its brand ambassador to rebrand itself.

Saif has been a face of many other brands like Limca, Lays, Royal Stag, Pepsi, Pan Bahar, Pond's and Santoor.

From 2008-2015, Saif was also seen promoting Asian Paints Royale.

The recent addition to his endorsement deals is beer brand Carlsberg which hired Saif as its brand ambassador in 2018.

While everyone is going gaga about his recent release ‘Sacred Games 2’, the actor is also shooting for multiple movies. With Saif's career graph on a steady rise, he definitely is one of the most powerful faces in the industry.

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