Tiger Shroff is the new face of 8 PM Premium Black music CDs

The brand launched its campaign on the lines of the brand essence 'smooth taste of friendship’

by exchange4media Staff
Published - Apr 13, 2019 6:00 PM Updated: Apr 13, 2019 6:00 PM

Spirits company Radico Khaitan has announced actor Tiger Shroff as the brand ambassador for its 8 PM Premium Black Music CDs.

 8 PM Premium Black Music CDs is a brand extension of 8 PM Premium Black, India’s new premium whisky.

Trailing around with the contemporary trends, the brand launched its campaign on the lines of the brand essence “smooth taste of friendship’. The brand has come up with its new TVC showcasing Tiger in a never-seen-before avatar. It is being telecast across all major national and regional electronic and digital platforms and will be playing over the next 8 weeks.

The campaign celebrates the positioning of the brand 8PM Premium Black – Taste so smooth that when tasted, even Rivals become Friends. 

As an extension of the campaign, the brand unveiled a music video #Areucoming last month with Tiger Shroff that has reached over 16 million views within a month of its release.

Produced by Happy Productions India, the music video and the TVC are choreographed by the talented film director and choreographer Remo D'Souza and sung by versatile Bollywood singer Benny Dayal. The music is composed by talented duo Sachin – Jigar.

Speaking on the 20 years of journey of the brand, Amar Sinha, COO, Radico Khaitan, said, “8 PM premium black (Music CDs) is a notch up offering of the Limca book of record holder-8 PM brand and is promising to join the success league of its parent brand. We are proud to launch this extensive campaign and strongly believe that it will contribute immensely to strengthen the brand 8PM Premium Black and take it to the next level. We are excited & thrilled to have Tiger on board as he represents energy, youthfulness and vigor and these traits are completely in sync with our brand.”

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