Taglr introduces 'ShopperAds' India’s first exclusive digital advertising platform
‘ShopperAds’ platform will help stores & e-tailers save on growing costs of customer acquisition and reducing customer spends by providing specific and accurate information of products
ShopperAds is a digital advertising product designed for brick and mortar stores as well as e-commerce businesses to deliver streamlined and qualified traffic. The new platform addresses the major challenge of most online stores/e-tailers today of growing costs of customer acquisition and dwindling per customer spends by optimizing the purchase intent with specific and accurate information regarding the products.
Taglr, the country’s first shopping search engine enables shoppers to discover 0.8 million+ products from 100+ websites on a single interface. Taglr’s team has been doing a test run of the platform for the last month with highly encouraging results which prompted the decision to launch it to the market officially.
Commenting on the new platform, Anirudha Khopade, Business & Technology head, Taglr, said “India's average e-commerce conversion is about 2.8% which means that about 97% of visitors are not making immediate purchases. The traffic we deliver to our advertisers primarily consists of high intent shoppers who are more likely to make a purchase, since they have already spent about 60-90 seconds previously browsing products from various sites via Taglr."
“In India, the advertising and marketing industry is set to grow at 11% per year, among which digital marketing is growing the fastest at about 32% annually, giving a boost to advertisement expenditure through digital channels.” He further added.
Taglr started its journey in 2017 with a vision to transform the e-commerce shopping experience in India. It is an advanced AI and ML-driven search engine that provides information for any product which is equivalent to the manual search of 100+ websites in just one click, saving precious time for today’s tech-savvy consumers.
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