Sunteck Realty’s Diwali campaign gives new dimension to BHK-- Be Humble and Kind

Sunteck Realty’s Diwali campaign gives new dimension to BHK-- Be Humble and Kind

e4m by exchange4media Staff
Published: Oct 25, 2019 1:46 PM  | 2 min read

Festivals provide a perfect opportunity for brands to connect with consumers in a more emotional and meaningful way. Thus, the Diwali campaign of Sunteck Realty drives a social message of inclusion of the deprived by giving a new dimension to the acronym ‘BHK’ – Be Humble and Kind.

Shot in a plush Sunteck home decorated in the Diwali finery, the film starts with the protagonist describing the magnificence of Diwali festivities and moves on to drawing a stark comparison of the celebrations in highrise apartments and the underprivileged. It further goes on to urge one and all to be generous and compassionate this Diwali – ‘Sirf Ghar Aalishaan Nahi, Dil Bhi Aalishaan Banaye’’, and join the Sunteck Parivar to ignite this new idea.

Commenting on the campaign,  Kamal Khetan, Chairman and Managing Director, Sunteck Realty said, “I hope the video campaign and its message plays an influential role in the society to change the way we see, think, empathise and function as human beings. Diwali is about celebrations with your loved ones, and Sunteck takes pride in creating homes that bring people together to celebrate these little joys. We believe in creating such visual communication to transform our relationship with our target audience and create conversations around mutually shared values with evolving consumption patterns. At Sunteck Realty, we strive to channelise new avenues for our brand to communicate with our audience.”

Speaking on the Diwali film, Upendra Singh Thakur, Founder, BeanstalkAsia, said, “Driving inclusivity is the central theme for the film as Diwali festivities are usually limited to family and close friends. The narrative touches upon the premium aspect of Sunteck homes and urges everyone to spread the light of inclusivity among the homeless on the streets. The usage of the acronym ‘BHK’ as ‘Be Humble and Kind’ further drives the simple yet strong message across.”

 Amitabh Chatterjee, Creative Director, BeanstalkAsia, added, “Sunteck is one of the leading players in the real estate space. It wanted to communicate about the real essence of celebrations – which is not so much an ostentatious display of wealth but sharing and a spirit of togetherness. Rather than talk about homes in a materialistic manner, Sunteck and the team at BeanstalkAsia decided to leverage the festive occasion to speak about the need to bridge the gaps and remove distances”.

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