Star Sports #BattleofSixes campaign for PAYTM India- West Indies ODI & T20 series
The TVC conceptualised by Taproot, directed by Karan Shetty and produced by BubbleWrap Productions is a mix of realism and electric cricketing action
Published - 23-October-2018
This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, started on October 21 and the other on November 4, 2018 respectively. Keeping in mind the action-packed two cricketing powerhouses, Star Sports has unveiled a new campaign called #BattleofSixes. Starring Jitendra Joshi, this film celebrates the action-packed cricket that is in store for cricket fans across the country.
The TVC, conceptualised by Taproot, directed by Karan Shetty and produced by BubbleWrap Productions is a mix of realism and electric cricketing action. It blends the thrill of cricket with the many emotions, a cricket fan encounters, as countless sixes rain down on the stands when India takes on the Windies. The campaign will be rolled out across out of home, digital and social.
The magnificent men in maroon – West Indies, known as fearless stroke makers, have demolished attacks with skill and power in ODI’s and T20’s against India. The Caribbean cricketers are both winners and entertainers, playing with a flair and freedom, pushing boundaries, feared by opponents and loved by fans. The current ICC World T20 champions, the West Indies team came with a plan, bettering their Indian counterparts in the semi-finals of the T20 World Cup, and is sure to bring new tactics to the table in the upcoming ODI and T20 series against India.
The nature of a limited overs series between India and West Indies is that it constantly moves in different directions, and that too at a rapid, almost breath-taking pace. Twists and exciting turns keep happening every few overs and this campaign showcases some of the reasons why – a non-stop downpour of heroic knocks when these two teams clash. Fans can catch all the cricketing action live on the Star Sports Network and Hotstar.
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