Sridevi: Remembering Her Ad Journey

Besides being a part of many Bollywood hit films, the actress also endorsed some of the popular brands during her career. We list out five renowned ad campaigns featuring the late actress

e4m by exchange4media Staff
Updated: Feb 26, 2018 8:58 AM

The sudden demise of Bollywood’s iconic actress Sridevi has shocked everyone. From millions of her fans spread across the globe to the film fraternity and the ad world, Sridevi’s death is seen by everyone as an irreparable loss.
Besides being part of many Bollywood hit films, the actress also endorsed some of the popular brands during her career. Here is a look at some of the popular ad campaigns featuring the late actress:

Ching’s Secret
This was one of her recent ad campaigns. The actress was seen playing edgy roles including that of a cool Punjabi Dolly Dingra acing ‘Chinese Chowmein’, distressed Bihari wife Shakuntala Devi cooking Chilli Paneer for her husband and grace his taste buds with authentic tasting dish and the last one, Gujarati Anju Ben saving the day by giving the leftover rice from the day before; a makeover of taste and look with Ching’s Secret Rice Masala.  

In 2013 Sridevi became the new face of jewellery brand Tanishq. The ad was shot by noted filmmaker Gauri Shinde who is also credited for helping the actress make her Bollywood comeback after 15 years with her directorial debut English Vinglish.

In the early 90’s, Sridevi, who was at the peak of her career during that time, was seen endorsing Lux. In 2016 she was once again seen in the Lux campaign along with names like Shah Rukh Khan, Deepika Padukone, Madhuri Dixit and Sharmila Tagore.

Dabur Amla
Though actors in early 90’s were not bagging as many endorsements as they do now, but Sridevi was amongst few Bollywood stars who used to endorse a number of brands during 90’s. This was another popular campaign that the actress endorsed in her career.

Vanish Detergent
In 2010, Sridevi was seen endorsing this detergent brand. This ad was one of the few she featured in post her marriage to Boney Kapoor in 1996.

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