Shah Rukh Khan plays four different roles as father in new BYJU campaign

Shah Rukh Khan plays a Gujarati, Sikh, Tamil, and a Bengali father exploring #ThingsDadsSay about their children’s learning habits

e4m by exchange4media Staff
Updated: Sep 26, 2018 4:55 PM

BYJU’S has unveiled its new ad campaign featuring Shah Rukh Khan, comprising four different ad films wherein the superstar plays a Gujarati, Sikh, Tamil, and a Bengali father.

Launched along with the latest and more personalised version of the BYJU’S-App, this campaign celebrates the unique learning requirements of every student and how they are seamlessly adapting to learning via technology today.

Addressing the urgent need of personalized learning experiences for every student, the four TVCs explore the #ThingsDadsSay about their children’s learning habits. Each 'Dad Avatar’ brings to light the changing learning preferences among students, and how they are adapting to learning platforms that offer them personalized and engaging content.

Conceptualized and created by Lowe Lintas, this series of TVCs have been centered on the core idea of evolving learning habits of students and how learning with technology is fun and engaging. Each of the four TVCs captures some witty and relatable exchanges between a father and a child on how learning should actually be.

Talking about the new ad-campaign, Mrinal Mohit, Chief Operating Officer, BYJU’S – The Learning App, said, “This new TV campaign addresses the apprehensions of the modern day parent while showing how students are going beyond the conventional ways and adapting to new-age learning methods to strengthen their concepts. Additionally, Shah Rukh Khan playing four different regional avatars will help us to reach out and create a deeper connect with parents and students across geographies too. In fact, we are confident that our message will bolster the confidence in every parent that learning via technology will make their child a better learner.”

Talking about being a part of this new ad series, Shah Rukh Khan said , “Technology has become an integral part of our lives and using digital mediums/devices comes very naturally to children today. I am thrilled to be part of this new ad campaign of BYJU’S that aims at helping students and parents understand the importance of personalized learning. It was a great experience to play the role of four different dads from across the country. In fact, I believe that the innovation and creativity brought in by BYJU’S in the digital learning space has really helped students approach learning in a completely different way. It is a good way to encourage children to initiate learning on their own.”
Watch the new TVCs here:

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