Shah Rukh Khan's Team KKR undertakes fan engagement activity ahead of IPL auctions
KKR launched campaign, ‘Knighting Ceremony 2018’ wherein fans could send suggestions on who they would like to see on the squad in IPL 11
The IPL auctions are here, to be held over this weekend, and Team Kolkata Knight Riders had undertaken a fan engagement activity as a buildup to the same.
KKR is the first team to launch a first of its kind campaign, ‘Knighting Ceremony 2018’ wherein fans could send in suggestions to KKR on who they would like to see on the squad in the 11th season of the IPL:
The IPL Auctions bring in a lot of excitement among fans. The ‘Knighting Ceremony’ fan engagement activity was based on insights that fans are incredibly invested in team KKR and feel a sense of ownership with the team, hence they were asked to suggest players to be part of KKR.
The activity was launched on January 20, and fans could vote for their pick of the lot across 7 categories (Openers/ Power Hitters/ Pacers/ Spinners/ Wicket Keepers/ All Rounders)
Fans could also give their votes at various ‘polling booths’ that were created across different locations in Kolkata - Knighting Ceremony - Weekend Activity at City Center Mall 1 & 2:
Shah Rukh Khan's company, Red Chillies also enlisted a host of celebrities to come out and support KKR and give their suggestions including Zakhir Hussein, Ruskin Bond, Soumitra Chatterjee, Bikram Ghosh, Anindiya Chatterjee.
Link to the celeb videos:
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