RK Swamy BBDO creates new campaign for Parryware

The campaign, ‘Apna sa Kona’, will be showcased on print and TV media

by exchange4media Staff
Published - Jun 27, 2012 7:22 PM Updated: Jun 27, 2012 7:22 PM
RK Swamy BBDO creates new campaign for Parryware

RK Swamy BBDO has created a new campaign for Parryware, a sanitary ware brand, re-launching it with the new positioning ‘Apna sa Kona’.

The campaign is based on the insight that the bathroom is your ‘Apna sa Kona’ – your very own space.

Commenting on the new campaign launch, Sunil Kukreti, Senior Partner, RK Swamy BBDO, New Delhi said, “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona’ campaign is created around this.”

The campaign will be showcased on both, print and TV media. Parryware India is now part of the Spanish Roca Group.

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