Real creativity is to crack a problem: Pops

“Creativity in advertising is not writing a story with a twist in the end. Real creativity is to crack a problem and give a solution that builds value for the client. Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour,” says KV (Pops) Sridhar, NCD, Leo Burnett.

e4m by exchange4media Staff
Updated: Jul 4, 2009 8:47 AM
Real creativity is to crack a problem: Pops

“Creativity in advertising is not writing a story with a twist in the end. Real creativity is to crack a problem and give a solution that builds value for the client. Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour,” says KV (Pops) Sridhar, NCD, Leo Burnett. More

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