Radio will grow to 6 pc of the ad pie: Apurva Purohit

“Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City. “Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City.

e4m by exchange4media Staff
Updated: Apr 16, 2011 7:53 AM
Radio will grow to 6 pc of the ad pie: Apurva Purohit

“Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City. More

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