Quikr's latest campaign further simplifies buying pre-owned products

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

e4m by exchange4media Staff
Updated: Sep 25, 2017 8:36 AM

Quikr has launched two new campaigns to highlight key features of the leading classifieds advertising platform. With the latest campaign ‘where Priya got her new headphones,’ Quikr is telling consumers about the convenience of buying pre-owned products from across the country and having them delivered at their doorstep. Previously, with ‘have you seen Rajesh’s new phone’ campaign, the portal tried to build trust among consumers about affordably priced pre-owned phones.

 “Conventionally, consumer-to-consumer transactions were limited in scope, in the sense that it was limited by the geography. If one had to buy something second-hand, one would not travel far geography. If one had to buy something second-hand, one would not travel far and wide to buy it. This category used to be very hyper-local and that was the challenge of the sector. Secondly, these were generally cash only transactions,” Vineet Sehgal, Chief Marketing Officer, Quikr, noted. 

He said that Quikr has brought innovation to the consumers on this front. “Now, if one wants to buy something from anywhere in the country, be it a sofa, an antique piece, mobile phone or headphone, we will get it for you. Why should geography be a barrier to people?” Just like there is e-commerce for new products, now you have e-commerce for used products. He said that this is one of the biggest innovations from Quikr and that it opens up a huge market for the company. 

Speaking about the pre-owned mobile phones ad, Sehgal said, “We are trying to build faith in the category. As it otherwise does not have trust and transparency.” 

 The CMO added that the festive season is a time when users do buy pre-owned products, with no apprehension about the products being second-hand. “These products are new to their homes anyway. I don’t think customers slot their spend into new vs. old. It is more about the value proposition.” 

Sehgal revealed that ad spends have increased significantly although he declined to share any exact figures. He also said that ad spend on the digital medium is growing in double-digit figures, which he said was a good rate of growth. 

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