Prega News is back to support new moms making a comeback at work
Moving the corporate sensitization conversation from Pregnancy to Post Pregnancy, the brand is now creating a conversation around the much serious issue of Postpartum Depression
Prega News, the Pregnancy Detection Card marketed by Mankind Pharmaceuticals just launched the second leg of #YourSecondHome campaign.
Moving the corporate sensitization conversation from Pregnancy to Post Pregnancy, targeting a much serious issue of Postpartum Depression, this time. As per research, one in five new moms in India suffer from Postpartum Depression
And most of them join back work having not completely recovered from or aware that they are suffering from Postpartum Depression, making them prone to insecurity, irritability, loss in confidence and misunderstandings at work place.
The #YourSecondHome campaign brings this important issue to light to light and endeavours to turn corporates into support groups for women with Postpartum Depression.
Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said, “Last year, we took on the social responsibility of sensitizing workplaces towards pregnant women. As a sequel to our corporate behaviour change effort, this time we wanted to speak to new moms making a comeback at work Which led us to Postpartum Depression and the taboo attached to it.
Taking out philosophy of serving life further, we decided to bring it to light”
The campaign has been conceptualized and executed by ADK-Fortune. Akashneel Dasgupta, ECD and Sr. V.P., ADK Fortune said, “A new mom goes through a lot, and not just physically. The importance of her mental well-being deserves a conversation as well. Women with Postpartum Depression, on resuming work go through a lot, and lack of awareness/sensitivity of her peers will make her condition worse. This is our humble attempt not to let that happen”
The campaign is timed around Women’s Day and would be supported with other communication stimuli apart from the film.
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