Piramal Capital & Housing Finance launches new campaign, Bada Socho

The campaign will run across OOH, radio and digital for the duration of 60 days targeting Mumbai, Delhi, Pune and Bangalore.

by exchange4media Staff
Published - Oct 16, 2018 7:16 PM Updated: Oct 16, 2018 7:16 PM
piramal ad

Piramal Capital & Housing Finance (PCHF), the wholly owned subsidiary of Piramal Enterprise Limited, on Tuesday announced the launch of its new brand campaign, ‘Bada Socho’ (Think Big).

The campaign highlights the ethos of the Piramal Group and PCHF - its financial services business, to create long term value for all its stakeholders, the company said in a statement. Therefore, the essence of the brand campaign is PCHF enabling customers to pursue their goals and transform their dreams into reality by embracing a new way of life i.e. ‘Think Big’.

Speaking on the campaign, Khushru Jijina, Managing Director, Piramal Capital & Housing Finance, said, “We are excited to launch our brand campaign ‘Bada Socho’, across our target markets - Mumbai, Delhi, Bangalore and Pune. This 60-day campaign highlights our expertise in the market while showcasing our approach to do business. Our brand promise encourages our customers to ‘Think Big’ as we extend our support by partnering with them respectively in achieving their goals whether it is to buy a new home or grow their business.”

Campaign Brief:

The strategy is to reflect the ethos of the group at large with a specific relevance on the financial services business. The campaign helps establish ‘Bada Socho’ conveyed through messaging that talks about this mindset. A series of creatives deliver this message in the context of different business verticals viz. housing finance, real estate finance, emerging corporate lending, corporate finance group and capital markets & advisory.

The campaign will run across OOH, radio and digital for the duration of 60 days targeting Mumbai, Delhi, Pune and Bangalore. The messaging will start with brand and then move on to the housing finance communication being retail. The sustenance of the campaign will be supplemented by leveraging on transit/commute and digital platforms.

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