PhonePe TVCs with Aamir Khan are now live
The new TVCs talk about no wallet top-up, UPI and instant bank to bank transfers and safety and security
Published - 25-March-2019
Aamir Khan is the new addition to the PhonePe family. Multiple ads were launched featuring Aamir Khan as Daddu, and Gublu, his adorable grandson. Daddu and Gublu represent the new India that is ready to embrace change. They want convenience coupled with safety and security. The new TVCs talk about, no wallet top-up, UPI and instant bank to bank transfers and safety and security.
Sameer Nigam, CEO & Founder, PhonePe said, “Aamir Khan is among the world’s biggest superstars today. He is a highly renowned actor who is known for doing path-breaking work in his industry. In his personal capacity too, Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work, and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security, and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”
The creative agency for the ads is Lowe Lintas Bangalore.
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