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Performance should not be seen as just driving clicks or leads: Quasar Media’s Manish Vij

“Performance should not be seen as just driving clicks or leads, but driving quality clicks and leads, even if performance is the only mix. Today, media planners ask for cost per click and drive it from wherever they can at the lowest possible rates, which is not the right solution. I think logical media planning, which drives qualitative performance, is very important and not mere high volume performance,” says Manish Vij, Co-Founder, Quasar.

e4m by exchange4media Staff
Updated: Feb 13, 2010 7:04 AM
Performance should not be seen as just driving clicks or leads: Quasar Media’s Manish Vij

“Performance should not be seen as just driving clicks or leads, but driving quality clicks and leads, even if performance is the only mix. Today, media planners ask for cost per click and drive it from wherever they can at the lowest possible rates, which is not the right solution. I think logical media planning, which drives qualitative performance, is very important and not mere high volume performance,” says Manish Vij, Co-Founder, Quasar. More

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