Panasonic & Lemma Technologies launch DOOH advertising solution SignEdge Display Network

Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling SDN technology with Lemma Technologies digital advertising platform

by exchange4media Staff
Published - Sep 26, 2019 12:03 PM Updated: Sep 26, 2019 3:44 PM
Panasonic

Panasonic India along with Lemma Technologies have launched SignEdge Display Network (SDN), an end-to-end Digital Out-of-Home (DOOH) advertising solution, to provide retailers and owners of digital screens a new platform that brings flexible, controlled and cost-effective means to sell their digital advertising space to a larger audience.

Through this collaboration, Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling the new SDN technology with Lemma Technologies digital advertising platform.

Developed at the Panasonic's India Innovation Centre (IIC), SDN solution helps digital screen retailers and owners to reach out to advertisers for selling their DOOH spaces in real-time through an online platform, expand their reach to advertisers in multiple locations, benefit from dynamic pricing and profit from measurement metrics based on advertisement slot sales. It also enables them to generate additional advertising revenues for the unutilised slots on the existing screens.

A brand or a retail outlet using SDN-enabled DOOH will not only be able to display ads or branded content relevant to their customers but would also have access to various digital advertisers made available via Lemma’s ad exchange platform, thus ensuring optimal usage of digital screens.

The Panasonic SDN comes with an unique technology and infrastructure, allowing seamless integration capabilities with third-party software’s and applications in digital screen retailers network, enables creation and organization of reports on the DOOH display status with content management system (CMS) software, and offer cloud management services enabling its users to minimise their hardware setup.

Commenting on the launch, Vijay Wadhawan, Director, System Solutions Division, said, “There is a wide array of opportunities in the programmatic publicity ecosystem and with our SignEdge Display Network (SDN) platform, we are taking a leap forward in the industry. Our solution will fairly resolve multiple industry challenges while streamlining the business operations for digital screen retailers and owners and will create additional revenue streams for them. Our solution will also help digital screen retailers with data-driven insights, helping them make informed decisions on their DOOH inventory utilization with advertisers.”

“With Digital screens being an indispensable part in today’s infrastructural development, our solution with Panasonic SDN creates an opportunity for screen owners to leverage this asset to their advantage. Integration with SDN put’s these screen owners ahead of the curve, with capabilities of serving, tracking and measuring ads much like how mobile and web ads are served today. SND enabled screens would be perceived as digital ready, thus putting them at the forefront of the digital ecosystem,” said Gulab Patil, Founder & CEO, Lemma Technologies.

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