Overview of mobile phone advertising on print for Jan-Oct 2007: AdEx study
Print ad volumes of mobile phone grew by 65 per cent during Jan-Oct 2007, compared to Jan-Oct 2006. However, an equal share of mobile phone ad volumes has been observed among West and North Zone publications. Nokia Corporation maintained its first position across 2006 and 2007, while Sagem Bleu topped the chart of new models of mobile phone on print. It was also seen that mobile phone advertisers used more of price promotion campaign.
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Published: Dec 10, 2007 6:26 AM | 1 min read
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Print ad volumes of mobile phone grew by 65 per cent during Jan-Oct 2007, compared to Jan-Oct 2006. However, an equal share of mobile phone ad volumes has been observed among West and North Zone publications. Nokia Corporation maintained its first position across 2006 and 2007, while Sagem Bleu topped the chart of new models of mobile phone on print. It was also seen that mobile phone advertisers used more of price promotion campaign.
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