OPPO teams up with Captain Marvel, announces co-branded TVC for F11 Pro
With the TVC, OPPO hopes to connect with the young generation, says Will Yang, Brand Director, OPPO India
Smartphone brand OPPO has announced the launch of its new TVC in conjunction with Marvel Studios’ upcoming movie Captain Marvel.
“The TVC captures the heroic features of OPPO F11 Pro which ties-in with the heroic stature of Captain Marvel. OPPO’s latest model offers consumers the latest innovative technology in camera which captures brilliant portrait in lowlight just like a hero device should. The co-branded TVC went live on 25th February, 2019 and will be aired on TV starting 1st March 2019,” the company said in a statement.
Commenting on the TVC, Will Yang, Brand Director, OPPO India, said, “OPPO as a brand has a 360-degree approach to connect with the consumers and has always focussed on initiatives that revolve around the youth. Marvel Studios’ Captain Marvel is a movie that Indian youth is looking forward to and this association presents a great opportunity to make our consumers feel that with the new F11 Pro they too have access to vibrant and heroic powers that help them capture the best pictures. Through this TVC we hope to connect with the young generation and truly believe that with the new F11 Pro they will shine like true Super Heroes.”
Bikram Duggal, Head - Studio Entertainment, Disney India, said, “Marvel has become a pop culture brand in India and with every upcoming movie, the excitement amongst fans keeps getting bigger. We strive to work with best-in-class partners like OPPO to connect with fans in the most creative and engaging ways possible.”
Featuring new and innovative technology like 48 MP camera, Ultra Clear Night View 2.0, panoramic screen and VOOC 3.0, the TVC will highlight OPPO F11 Pro’s capability of capturing natural and realistic portraits in lowlight.
Agency: Somei Deisign
3D Artist: Neo Chu| Jason Wang
Director (Film): Neo Chu
Creative Director: Somei Sun
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