OnePlus and Snapchat team up to light up landmark structures for Diwali

The brands have created special lenses that will bring to life landmarks like Tower Bridge, Eiffel Tower, Taj Mahal and Gateway of India

e4m by exchange4media Staff
Updated: Oct 24, 2019 4:57 PM
Snapchat

OnePlus has launched a unique Diwali campaign in collaboration with Snapchat. The brands have created special lenses that will bring to life global landmarks like Tower Bridge in London, Eiffel Tower in Paris, Taj Mahal in Agra and Gateway of India in Mumbai to commemorate the festival of lights.

OnePlus’ Diwali campaign will help Indians across the world celebrate Diwali together by leveraging Snapchat’s AR technology to bring firecracker and lighting displays across the four historic monuments.

Commenting on the new campaign, Vikas Agarwal, General Manager, OnePlus India said: “The OnePlus community is the perfect example of how a passion for technology can bring people together. We’re truly humbled by the constant love and support we’ve received from our Indian community across the globe. Through this campaign, we hope to share the warmth of this season with our global community as we prepare to celebrate India’s biggest festival.”

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