OMD UK appoints Alison Ashworth as Chief Strategy Officer

Laura Fenton has been appointed as Managing Director

e4m by exchange4media Staff
Updated: Aug 7, 2018 10:52 AM

Alison Ashworth, former Global Strategy Partner of Carat, has been appointed as Chief Strategy Officer of OMD UK. Ashworth will be responsible for supervising cross client strategic planning and will lead OMD's new Business Intelligence unit, according to reports. She will also drive creative thinking and data driven business for the agency.

Ashworth had joined Carat in October last year, after having worked with WPP for seven years, including three years at Mindshare in a senior global planning role and four years at J Walter Thompson as Global Group Planning Director.
Ashworth's appointment follows the exit of Hamid Habib, the Chief Strategy and Innovation Officer earlier this year, while the previous Chief Strategy Officer, Rian Shah left OMD UK in 2017.

Also, Laura Fenton, has been appointed as Managing Director of OMD UK, taking over the role from Aki Mandhar who joined Telegraph Media Group as CEO last year,

Fenton will be tasked with driving and developing the day to day business and delivering best-in-class services for clients. She has worked with OMD UK since 2004 and was a managing partner of the agency since 2017. She was also client partner for three years before that.

Ashworth and Fenton will report to OMD UK CEO Dan Clays.

Speaking on the appointment, CEO OMD UK Dan Clays said, I am absolutely delighted to welcome Alison to the OMD family. She brings with her a fantastic mix of media, advertising and client-side experience and is a brilliant cultural fit for OMD UK”. He continued, "I’m also thrilled to be able to promote from within our own agency, showcasing the already excellent talent and leadership that exists and has been central to our success over the past 12 months."

In April this year, OMD promoted its Chief Client Officer Jess Roberts to Chief Agency Development Officer, while Managing Partner-Investment, Christian Byron was appointed as Chief Operating Officer.

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