No proposal yet to ban junk food ads on television: Govt
Nine major food business operators have decided to not advertise products with high fat on children's channels
The government on Thursday said there is no proposal at present to ban advertisements of junk food on television even as nine major food business operators have decided to not advertise products with high fat on children's channels.
Minister of State for I&B Rajyavardhan Singh Rathore told the Lok Sabha during Question Hour that bodies like the Food and Beverage Alliance of India (FBIA) have already decided to voluntarily restrict food and beverage advertisements concerning children's health.
On whether the government proposes to impose a ban on telecast of junk food and soft drinks ads on television, I&B Minister Smriti Irani said in a written reply that "presently there is no such proposal".
The Food Safety and Standards Authority of India (FSSAI) had constituted an expert group to address the issue of high fat, sugar and salt foods.
"The expert group in its report made a recommendation regarding ban on food with high fat, sugar and salt advertising on children's channels or during children shows. On this recommendation, the remarks of the FSSAI were that the food businesses could be asked to voluntarily desist from advertising high fat, sugar and salt foods on children's channels," Irani said.
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