Nagesh Kukunoor debuts in the commercial world

Film director Nagesh Kukunoor is foraying into the world of TV commercials and has come on board as a Director with Nilakshi Sengupta Communications.

e4m by Deepika Bhardwaj
Updated: Dec 14, 2011 7:56 AM
Nagesh Kukunoor debuts in the commercial world

After giving us great cinema through his acclaimed films like ‘Iqbal’, ‘Dor’, ‘Rockford’, ‘Hyderabad Blues’, ‘Tasveer’, ‘Ashayein’ and ‘Mod’, Nagesh Kukunoor is all set to lend his creative expertise to the ad world.

Kukunoor has come on board as a Director with Nilakshi Sengupta Communications and will be taking up assignments for short commercials as well.


Bringing Kukunoor to the world of advertisements is Nilakshi Sengupta, CEO & Creative Director, Nilakshi Sengupta Communications. Commenting on the development, she said, “Nagesh is known for his story telling capacities on screen in simple, but extremely effective ways, along with a great ear for music, I am sure he will be a will be a great value addition to the advertising industry. We had been talking about this for long; finally we have him on board now.”

Commenting on the development, Rahul Sengupta, NCD, TBWA, said, “I wish him the best. A filmmaker of his calibre is welcome into the field of commercials, which is as big as films in India.”

“His amazing capability of understanding human psyche is apparent in all his films. He also has a good international exposure. This combination will of course bring a unique perspective to the world of advertising. It’s always great to have people from other practices entering into this world rather than same people doing the same things. I will look forward to his work,” said Raj Kamble, Managing Partner, BBH India.

As a Director, Kukunoor will look after the creative aspects of the films that involve more acting, storytelling and working with celebrity artists. He would also be closely involved in the briefs to understand the requirements better. While Kukunoor will be looking after the creative aspects, Nilakshi Sengupta Communications will handle the pre- and post-production of the projects. Along with this, Kukunoor will continue with his mainstream Bollywood projects.

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