Mobile Premier League releases 4-part ad campaign with Virat Kohli
The ‘Hero banna hai toh MPL khelna’ TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music and over 500 actors and dancers
Published - 30-March-2019
With the onset of the hottest cricketing season in the country, Mobile Premier League (MPL) is back.
This year, the mandate to deliver the vision for MPL was entrusted on to Hemant Bhandari, Director & Founder, Chrome Pictures. The campaign, ‘Hero Banna Hai Toh MPL Khelna’ is a 4- part ad series. The first TVC recently launched both on television as well as on digital platforms.
The TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music and over 500 actors and dancers. Also, Virat Kohli is visible in his most fun element ever.
Talking about the campaign, Bhandari said, “When they say pressure brings the best out in people, I feel shooting the MPL ad campaign is the best example in my experience of performing under pressure. When I received a call from Sagar Kapoor of Lowe Lintas, I was quite apprehensive owing to the extremely tight timelines because not only did I have to deliver this 4-part series in a short time frame, but I was also entrusted a huge responsibility to direct and manage a large crew comprising over 500 actors, dancers and many other artists. What really convinced me to sign on was the fact that I have never before worked on an ad assignment similar to a musical there are many similarities in the TVC with a Hindi commercial feature film full of catchy music & dance moves.”
“We had to shoot for 4 different regions with Virat within a short time frame of 8 hours only. Music directors Mago & Mayank successfully managed to uplift the TVC’s vision with their catchy music & lyrics, the film would not have transpired in the way it has had it not been for their musical contributions. Considering the challenges of managing a massive unit and the time constraints, my chief AD Aditya and my producer Abhishek aided me in accomplishing the impossible,” he added.
“I hope everyone loves the TVC as much as we enjoyed making it,” concluded Bhandari.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK