Milton’s new ad for thermosteel bottles ‘Kahaan Ka Piya?’ inspires you to travel

Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities

Houseware brand Milton has released a new TVC for its thermosteel bottle. The TVC, released under the campaign ‘Kahaan Ka Piya?’, positions the product as a travel essential for every explorer. The campaign aims to connect with the youth of India by means of a solo traveller’s journey, appealing to their sense of adventure and self-discovery.

Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities. The thrill of solo travelling has witnessed an increasing interest by women over the last few years and Milton’s new TVC is an ode to this trend. Treating self to a one-of-kind experience, the young traveller’s escapades feature the bottle as her sole companion as she explores different parts of India in diverse weather conditions, from the hot and dry climate in a beautiful sandy desert, to the cold and minus degree temperatures of magnificent snow covered terrains. The background music with its apt chorus, ‘Tune Kahaan ka Piya’ questions the viewers and encourages them to tread onto unfamiliar terrains and explore the unexplored with Milton Thermosteel Bottles by their side.

Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd., says, “Milton as a brand has always believed in product innovation that focuses on enhancing experiences of every small yet integral event in the consumer’s fast paced lives and makes it effortless. ‘Kahaan Ka Piya?’ campaign is all about inspiring people to travel and we believe Milton’s Thermosteel Bottle is the next must-have accessory for every young explorer’. Milton Thermosteel Bottle, with its aesthetics and functionality, was created keeping in mind the changing requirements of the youth in India who are constantly on the move seeking knowledge and looking for new experiences”.

Anurag Agnihotri– Executive Creative Director, Ogilvy India, “KahaanKaPiya? How many rivers, lakes, streams and seas have you crossed? How much of the world have you seen? That’s the question this commercial poses to all the young people sitting at their desks, in offices or colleges, to go out there and explore the world. It’s a perfect communication fit especially when it comes from a brand that offers top quality and innovations in its products”.

The campaign has been running on major Hindi, English, Marathi, Bengali, Malayalam, Tamil, Kannada and Telugu TV channels since August 12, 2018. In addition, the TVC is also being promoted on YouTube, Facebook and Instagram.

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