Micromax awards forthcoming assignment to TapRoot

The handset manufacturer has entrusted the communication of its forthcoming tablet to TapRoot India

e4m by Noor Fathima Warsia
Updated: Mar 12, 2012 3:57 PM
Micromax awards forthcoming assignment to TapRoot

After a relatively low phase, Micromax is gearing to make some noise once again. The handset manufacturer is now eyeing the tablet space and is all set to roll out its marketing campaign for this latest offering.

It’s understood that Micromax would be taking the communication for this tablet across media, and it has assigned the creative mandate for this project to TapRoot India. The Micromax tablet is said to be a 7-inch multi-touch display tablet running on the Android ICS OS.

Micromax officials refrained from offering any comments to exchange4media and TapRoot India officials too were not available but sources close to the development informed that the marketing campaign is set to roll out on the back of Micromax Asia Cup 2012, which is scheduled from March 11-23, 2012.

For the record, Micromax’ creative agency is Lowe Lintas.

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