Manyavar launches sequel to its Virushka ad

The ad has been directed by Shashank Khaitan of Dhadak and Badrinath Ki Dulhaniya fame

e4m by exchange4media Staff
Updated: Nov 21, 2018 1:32 PM
Manyavar

Manyavar has released a new ad, Naye Rishtey, Naye Vaade- Hamesha, taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another yaar ki shaadi. Dressed in a mid-night blue double-breasted Indo-western outfit with an asymmetrical cut, Virat, complements Anushka, who looks mesmerising in an ivory coloured, hand embroidered lehenga.

In the ad, Virushka leave no stone unturned to warn their soon-to-be-married friends about the realities of marriage.

Commenting on the campaign, Virat said, “I loved Manyavar’s unique collection for the season. There are lots of different hues and cuts in store this season. For myself, I chose a very stylish double breasted outfit with an asymmetrical cut. I think it made me look really suave.”

Speaking about the ad, Anushka said “The youth will definitely resonate with it, especially young couples. Manyavar and Mohey have become brands that the youth have come to relate to. Their communication tends to be entertaining yet drives home a message which is extremely contemporary.”

The director of the ad, Shashank Khaitan, of Dhadak and Badrinath Ki Dulhaniya fame, said “I rarely take on ad film projects, but I was really excited at the prospect of working on Manyavar and Mohey – a brand story that resonates with the entire nation. We wanted to continue the element of relatability of the ad, and with the right treatment of light-hearted banter the film beautifully focuses on love and happiness in spite of differences.”

Watch the ad here:
https://www.facebook.com/Manyavar/videos/758207701179620/

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