Lowe Lintas bags creative mandate for Thums Up

The business will be handled out of Lowe Lintas Delhi 

e4m by exchange4media Staff
Published: Mar 29, 2019 2:31 PM  | 2 min read

Cola brand Thums Up has appointed Lowe Lintas to handle their creative duties. The mandate comes after a multi-agency pitch involving leading agencies in India.
Naveen Gaur, Deputy CEO, Lowe Lintas, said: "We are thrilled to have won Thums Up, the iconic Cola brand of the country.  Lowe Lintas is known for creating and nurturing leader brands. To be awarded a brand like Thums Up that is already India’s icon is a great compliment to our brand building capabilities."
Leading the charge at The Coca-Cola Company is Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West. Speaking about the agency’s appointment, he said, “For over 40 years, Thums Up has brought the taste of thunder to Indian taste buds. It has always been a unique icon of masculinity which reminds us that heroism is a choice, that we can unleash our true potential if we only choose to push the boundaries of self-belief. We are very excited to continue finding refreshed expressions of this thought, now with our new partner - congratulations to Lowe Lintas on winning the pitch and agreeing to join hands with us. This partnership comes at a truly epic stage of our journey, as we move ever closer to reaching the 1 billion-dollar mark, and as the brand begins to expand beyond India, into South-West Asian markets. We couldn’t have thought of a better ally to help us take the thunder deeper into Indian youth’s hearts and minds.”

The scope of the account includes creative services for Thums Up and its brand extensions. The business will be handled out of Lowe Lintas Delhi. 

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