Lotus Make-Up launches #SparkleEveryday campaign
Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life
Lotus Make-Up has launched its first brand video to promote its make-up range, and establish itself as a strong competitor in the cosmetics industry.
The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.
Conceptualised and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.
The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.
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